Bezi: a 1M+ view first post and 28% more sign-ups

The brief

Bezi is an AI assistant that sits on top of Unity. It indexes your scenes and prefabs, debugs in play mode, writes editor tools and builds particle systems, working inside your actual project rather than answering in the abstract.

The audience is Unity developers, who are a sharp crowd and quick to scroll past anything that looks like a pitch. We needed a reason for them to stop.

The campaign

We trend-jacked GTA 6. The hook was making GTA 6 before Rockstar does, and the video delivered exactly that: a creator rebuilding GTA 6 in Unity, with Bezi doing the work on screen.

It lands because the joke and the demo are the same thing. You stay for the premise, and what you are actually watching is the product building a game faster than you expected.

GTA 6 was one of the most talked-about subjects on the internet at the time, so the clip arrived somewhere millions of people were already paying attention.

The result

The first video of the campaign passed a million views.

Daily active user sign-ups rose 28% off the back of it. The audience a trend brings is broad, and tying it to a build that only a real tool could produce is what turned the views into developers who signed up.

The clips kept running after that, from different angles and on different trends, pulling in millions more views and bringing new Unity developers to the product with each one.