Sloyd: 10M+ views from no short-form presence
A 3D asset generator built for Roblox developers had no short-form presence. The campaign took it past 10M views.
- TikTok
- YouTube Shorts
- Instagram Reels
The brief
Sloyd turns a text prompt into a finished 3D asset, built for people making things in Roblox Studio. You describe what you want and it appears.
It is a great product to watch in action, and at that point hardly anyone had. Sloyd was not posting on short-form yet, so the job was straightforward: put the tool in front of Roblox developers and let them see it work.
The campaign
We built it around trend-jacking. Creators took hooks that were already working on Roblox TikTok and rebuilt them with Sloyd, so every clip landed in a conversation people were already having.
99 Nights in the Forest was the clearest example. Creators rebuilt assets from games the audience already plays, live in Sloyd. The hook is simple: you know this game, now watch someone build it.
We tested formats in volume rather than committing to one up front. Over a thousand clips went out, and whatever performed became the reference for the next batch.
The result
More than 10M views from over a thousand clips and 100+ creators.
The best performers were the ones tied to a game the audience already recognised, not the most polished edits. That is what trend-jacking gives you: an audience that is already watching.
Why it worked
Creators used games people already play
Every clip was built on a game the audience knew. They stopped for the game, and the product is what they ended up watching.
The demo is the hook
You watch an asset get made. There is nothing to explain first and nothing a viewer has to take on trust.
Volume showed us the format
Over a thousand clips went out, so within days we knew which versions worked. The rest of the campaign ran on those.
Put your brand in front of millions.
Send us what you made and who it is for. We set a view target, put hundreds of creators on it, and keep posting until that number is met.
Reach guaranteed