Superbullet AI: 1M+ views in the first three days
The first campaign passed a million views in three days. The third upload got 500K views on its own, and Superbullet AI tripled its daily active users.
- TikTok
- YouTube Shorts
- Instagram Reels
The brief
Superbullet AI turns a prompt into a working Roblox game. You describe a feature in plain English and it writes the code, the UI, the animations and the 3D builds straight into your project. It is built by Roblox developers whose games have passed a billion visits.
The product was in early access and this was their first creator campaign. They had something genuinely new to show, and the whole task was getting Roblox developers to watch it happen.
The campaign
We built every clip around one moment: the prompt going in and the feature coming out. Fast cuts, no setup, and the result on screen inside the first few seconds.
Which feature to show was a creative decision, not a technical one. We picked the ones that look best in a feed, the generations with a visible before and after, and tied them to topics already trending in Roblox so each clip arrived somewhere people were already watching.
It worked from the first post. The campaign passed a million views inside three days, and the third upload got 500K views on its own.
The result
Over a million views in three days, from a first campaign, and the third upload got 500K views on its own.
Daily active users tripled. For a product in early access that is the number that matters, because it is people arriving and then coming back to build something.
The campaign kept going from there, and the clips carried on pulling in millions of views across the Roblox development scene.
Why it worked
The product is the hook
A prompt turning into a working game is something anyone can follow. There is no setup to sit through before it happens.
We picked features that film well
Some generations are obvious on screen and some need explaining. Choosing the first kind is most of the creative work on a campaign like this.
Trends carried the reach
Every clip was tied to something Roblox was already talking about, so there was an audience for it before it went up.
Put your brand in front of millions.
Send us what you made and who it is for. We set a view target, put hundreds of creators on it, and keep posting until that number is met.
Reach guaranteed