Guides to short-form distribution for games and AI tools
How creator distribution campaigns work, how they compare to paid ads, and how creators get paid to clip. Written for the people deciding and the people posting.
For games, studios and AI tools
- Short-form marketing for games, studios and AI developer toolsHow short-form distribution works for Roblox games, PC and mobile titles, game studios and AI developer tools — what differs per vertical and what stays the same.Read
- How to market a Roblox gameHow Roblox discovery really works, why outside attention moves it, and the order to do things in — short-form clips, creators, ads, updates and retention.Read
- How to market an AI developer tool with short-form videoWhy short-form works for AI and developer tools, how the hook differs from games, what to show, and the accuracy problem that makes tool briefs harder than game briefs.Read
- How a creator distribution campaign works, start to finishWhat a short-form creator campaign actually involves: what you hand over, how creators are briefed and approved, how views are counted, and what the reporting shows.Read
- Creator campaigns vs paid ads: which gets your game or tool in front of more people?An honest comparison of creator distribution campaigns and paid ads for games, studios and AI dev tools — what each costs, what each buys, and when to run both.Read
- Clipping vs UGC vs influencer marketing: what the difference actually isThree terms used interchangeably that buy completely different things. What each one is, what it costs, what it produces, and which to use for a game or an AI tool.Read
- How Roblox discovery works, and what actually moves itWhat the Roblox algorithm responds to, why you cannot buy placement, which signals matter most, and why outside attention is the lever most studios never pull.Read
- Why is nobody playing your game?The four reasons a game has no players, how to tell which one you have, and why fixing them in the wrong order wastes everything you spend.Read
- Game launch marketing: what to do, and whenA launch timeline for games and Roblox titles: what to build before the date, what to spend on the day, and why most launches start distribution far too late.Read
- What do Roblox ads cost, and are they worth it?How Roblox ad pricing works, what drives it up, when the spend pays for itself, and the one condition that has to be true before buying any of it.Read
- How to promote a game for freeWhat works with no budget: the free levers that genuinely move players, the ones that waste weeks, and the order to try them in.Read
For creators
- Get paid to clip: how paid clipping campaigns work for creatorsHow paid clipping campaigns work: where the footage comes from, how views are counted, what the pay depends on, and what you need before you can join one.Read
- How much do clippers make?What clipping actually pays, why the per-1,000-view rate is only half the answer, and what separates creators earning consistently from ones who post twice and stop.Read
- Is clipping legit, or a scam?Clipping is a real way creators get paid, and there are real scams around it. How the legitimate model works, and the specific signs a campaign is not one.Read