Turn your demo into millions of views.
Clipping and UGC campaigns for AI tools, developer tools and software. Creators screen-record the product and post from their own accounts, and you pay for the views they deliver.
The demo is already a video.
Software sells once somebody watches it run. That footage costs nothing to capture, because the product is on a screen already, and a viewer understands it before anyone has described it.
For how this compares with the other ways to buy reach, see what it costs to market an AI tool.
A prompt and a result
Someone types what they want and the tool returns it. A viewer sees what it does in the first few seconds, before they have decided whether to keep watching.
The job done by hand, then not
Developers know how long the manual version takes. A clip of the tool finishing it while they watch does more than a feature list.
A real session, start to finish
A creator uses the tool on their own work and records what happens. Nothing is staged, so what they show is the part that surprised them.
New footage, or more from what you have.
With UGC, creators get access to the tool and record their own sessions. Each one picks a different thing to show, so a feature you thought was minor turns out to be the one that holds attention.
With clipping, you send a demo, a walkthrough, a stream or a launch video, and clippers rebuild it into dozens of vertical cuts with their own hooks and pacing. If you have nothing recorded, our team captures it first.
Most software campaigns run both. Every post is checked against the brief before it counts, and the report shows you which posts the views came from.
Before you book a call.
- Does short-form work for a developer tool, or only for consumer apps?
- It works for anything you can show on a screen. A developer tool has an advantage here: the output is visual and arrives in seconds, so a viewer sees what it does without anyone explaining it.
- Do we need anyone on camera?
- No. These campaigns run on screen recordings and voiceover. A face ties a video to one account and does not travel across hundreds of creators, so we keep the tool on screen instead.
- What if we have no footage?
- Our team records it, as part of the campaign rather than as a separate charge. Send a login or a build and we capture the source footage before any clipper starts work.
- How is this different from paying a UGC creator?
- A UGC creator makes you videos that you then have to run as ads. These campaigns include the distribution: creators post from their own accounts, and you pay for the views those posts earn.
- What do you charge for?
- Views delivered against an agreed target, not videos produced. We set the target and the rate before anything runs, and creators keep posting until the target is met.
Start scaling.
Send us what you made and who it's for. We set a view target, put hundreds of creators on it, and keep posting until that number is met.
Reach guaranteed