Performance Based Pricing
Campaigns are priced per thousand views on approved posts. Set the scope, agree the rate, and those two numbers give you a view target we keep posting against until it is met.
What your scope buys.
Put in a scope and a rate per thousand views. The result is the number of views the campaign owes you.
Scope divided by the rate, times a thousand. Both numbers are agreed before anything runs, and the figures above are yours to change. We keep adding creators and posts until the target is met.
Three things that do not move.
You pay for views, not videos
The count is views on approved posts. How many videos it takes to get there changes from campaign to campaign, and that variance sits with us rather than with you.
The rate is fixed before anything runs
Scope and rate are both agreed on the first call. Neither moves once creators start posting, so the number you are buying is known on day one.
A person checks every post
A view only counts when it is on a post that passed review against the brief. Posts that miss the brief are not paid for and do not count towards your target.
Before you book a call.
- How much does a clipping campaign cost?
- Campaigns are priced on a rate per thousand views, agreed before anything runs. Your scope divided by that rate sets the view target we deliver against, so the cost is whatever scope you set and the views are the deliverable.
- How is the rate per thousand views decided?
- It depends on the vertical, the volume and how much source footage already exists. Roblox, games and AI tools do not price identically, because what a creator has to make differs. You get the number on the first call.
- What happens if the view target is not met?
- We keep adding creators and posts until it is. The target is the deliverable rather than a forecast, which is why it is set from the rate and the scope rather than estimated from past campaigns.
- Is there a minimum campaign size?
- Scope has to be large enough to put a meaningful number of creators on it, because variety across accounts is what makes the views arrive. We will tell you on the call whether what you have in mind clears that.
- How does this compare with paid ads?
- Paid social is priced per thousand impressions, and an impression counts when the ad is served whether or not anyone watched. This is priced per thousand views of a real post on a real account, which is a stricter unit.
- Do we pay for the videos that do not perform?
- No. Pay follows the views a post earns, so a video that reaches nobody costs you nothing. That is the difference between buying content and buying distribution.
Start scaling.
Send us what you made and who it's for. We set a view target, put hundreds of creators on it, and keep posting until that number is met.
Reach guaranteed